With Halloween quickly approaching in 2017, I was given the opportunity to work on halloween illustrations, packaging designs and displays for Australian supermarket giant, Coles.
Considering the Coles customer base for this particular campaign, generally mothers and children, we wanted to product something that felt exciting to kids, but also appealing to parents making the purchase. Addressing this by being more stylised and cute than in the previous years campaigns.
Working within Coles tight guidelines, I came up with a fun and exciting brand that has been used for the following two years since.

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