In Clio's podcast, 'Matters', listeners hear a wide range of professionals - not specifically legal professionals - all contribute their relevant stories and insights for anyone involved in the legal industry to learn from and be empowered by.
The podcast itself was a bold and fresh take on the legal industry, and therefore the branding needed to represent this. It had to be eye catching to draw attention amongst the a sea of podcasts that are available to the listener.
The branding of the podcast was to demonstrate the coming together of knowledge to inform one common goal. The way in which information and people can be connected through stories and spoken word to work towards a better future in the profession of law. Clio was striving to encourage listeners to incorporate this knowledge, and implement where possible, in order to enhance the way they work day to day within their practice.